Round 2

Fast fashion has transformed the way we consume clothing, encouraging overconsumption at a significant environmental cost. Wanting to explore this issue through design, I created Round 2 as part of a university project, a fictional brand and educational campaign that encourages people to rethink their relationship with fashion.

Rather than producing a traditional awareness campaign, I wanted to create an experience that people could actively engage with. Round 2 takes the form of an immersive event, combining interactive installations, creative workshops and community based activities to explore the environmental impact of fast fashion while promoting more conscious shopping habits.

Although Round 2 is a conceptual brand, the issues behind it are very real. My aim was to use branding and design as tools for education rather than simply marketing, creating a campaign that sparks conversation and encourages small but meaningful changes in consumer behaviour.

Design has the power to shape the way we think, and Round 2 became an opportunity to explore how visual communication can make complex environmental issues feel more accessible, engaging and memorable.